On the Hot Air podcast, we talk with people involved with digital agencies. We discuss business models, strategies, and tools for making your agency successful. And along the way, we hope to have a little fun and make some friends.

In this episode, we’re talking with Brian Sooy.

Brian has a successful agency called AESPIRE in Ohio in the United States. And he just celebrated 25 years in the web development and digital marketing industry. He uses websites built with Joomla and other tools as part of a larger marketing service.

Brian bases all his marketing on a framework called Story Brand. I found this approach fascinating – I read up on Story Brand and started to see ways to apply the framework to Watchful. In this episode, we talk a lot about story telling and how to make your customer into the hero of your company’s narrative.

Show Notes

Brian is on Twitter at @briansooy and you’ll find Aespire at @aespire.

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