Google Analytics 4 vs Universal Analytics

Use caution when you update to Google Analytics 4

Version 4 of Google Analytics launched recently. We’ve followed the progress carefully as traffic and other site data appear in the client reports at many web agencies. But for a host of reasons, updating to Google Analytics 4 (GA4) requires careful consideration even now, nearly 5 months after its initial Read more…

2020 Year In Review

2020 website management ‘Year in Review’

Aside from all of the uncertainty and change brought on by the COVID-19 pandemic, 2020 has been an eventful year for Watchful in terms of new features and improvements in the platform. This was especially true for some of Watchful’s core features such as updates, backups and reports. But we Read more…